Your voice. Your choice. Your Heyday.
Heyday is a UK-based LLP, run by its partners and accountable to
its community. We make decisions about your data in line with
our values, not the demands of outside shareholders. Heyday is a
movement that turns your voice into real change across home,
health, money, and community, so life works better for everyone.
What we do with your information (plainly):
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Use it inside Heyday to learn what matters and to create
better products and services.
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Use it to guide trusted providers to design things that
actually help you and your peers.
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Recommend relevant offers and opportunities, and only
introduce you to a provider after you have said yes. No cold
calls. No spam.
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When we introduce you to a provider, that introduction is on
a time-limited basis so they cannot retain or use your
personal details indefinitely.
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Run traditional marketing (email, ads) so you hear about
what is useful, with controls to set your preferences at any
time.
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Earn income from aggregated, anonymised insights and from
introductions you accept, helping us power the wider Heyday
effort to improve life for everyone.
What we will not do:
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We will not hand over your personal details without your
clear say‑so.
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We will not surprise you, we will be upfront about how and
why we use data.
Your controls:
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Your data stays in your control. You can review, change
preferences, opt out of marketing, or ask us to delete your
data.
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You decide if and when we connect you with a provider. Until
you accept, your details stay with Heyday.
Why this matters:
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When people speak together, things change. Your insight
helps us and our partners build fairer, more useful
solutions, and it helps the whole community thrive.
Data Policy
Last updated: [Date]
1. Who we are
We are Heyday LLP, a UK-based limited liability
partnership. We operate as a platform and community to connect
people with products, services, and ideas that improve life. We
are committed to handling your information lawfully, fairly, and
transparently in line with the UK General Data Protection
Regulation (UK GDPR) and the Data Protection Act 2018.
2. How to contact us
Email: privacy@heydayllp.com
Post: Heyday LLP, [address], United Kingdom
3. What data we collect
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Personal details you give us (e.g. name, email, phone
number, address)
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Demographic information you choose to share (e.g. interests,
location, household)
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Interaction data (e.g. responses to surveys, feedback,
website usage)
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Technical data (e.g. IP address, browser type, device type,
cookies)
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Transaction history relating to products or services you buy
through us or from our partners
4. How we use your data
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Deliver and improve Heyday’s services and community features
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Understand what matters to you and others through research
and insight
- Create new products and services ourselves
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Help trusted partners develop better products and services
- Recommend relevant offers and opportunities
- Run marketing campaigns you have agreed to receive
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Measure and improve the performance of our communications
and services
- Comply with legal obligations
5. Our approach to introductions
We will only connect you with a provider after you have agreed
to that introduction. Until then, your contact details remain
with us. Any introduction we make is on a time-limited basis,
meaning the provider is only permitted to use your personal
details for a set period to respond to your request or enquiry.
They must then delete or anonymise those details unless you give
them permission to retain them for longer.
6. Legal bases for processing
- Consent – for marketing communications and introductions
to providers
- Legitimate interests – for service improvement,
insight generation, and platform security, where these do not
override your rights
- Contract – when we need your data to provide
services you have requested
- Legal obligations – where required by law or
regulation
7. Sharing your data
We will not sell your personal data. We may share it:
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With trusted service providers who work on our behalf (e.g.
hosting, analytics)
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With trusted product and service partners when you have
agreed to an introduction
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When required by law, regulation, or to protect our rights
or the rights of others
We may share anonymised, aggregated insight with partners for
research, market analysis, and product development.
8. Marketing and advertising
We fund part of our work through advertising and commercial
partnerships. We will:
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Only send you marketing if you have opted in or it is
otherwise lawful
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Give you clear choices to control the marketing you receive
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Use targeting to make our advertising relevant without
compromising your privacy
9. Data retention
We keep personal data only as long as necessary for the purposes
described in this policy or as required by law. When it is no
longer needed, we securely delete or anonymise it.
10. Your rights under UK GDPR
- Access the personal data we hold about you
- Ask us to correct inaccurate or incomplete data
- Ask us to delete your data
- Withdraw consent at any time, where we rely on consent
- Object to processing based on legitimate interests
- Ask us to restrict processing in certain circumstances
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Receive your data in a portable format (data portability)
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Lodge a complaint with the UK Information Commissioner’s
Office (ICO)
11. Cookies and tracking technologies
We use cookies and similar tools to make our site work, improve
performance, and deliver relevant content. You can manage
cookies through your browser settings or our cookie consent
tool.
12. Changes to this policy
We may update this policy from time to time. Any changes will be
posted on our website with the date updated above.
